Inspired by the classics. Handmade for today.
At RAEN, we wanted to make a difference and be the drivers of change within the industry. As an independent company frustrated by the lack of quality eyewear at an accessible price, we sought out to forge a new path focused on the use of premium materials in order to create carefully crafted and attainable, on trend, fashion-driven eyewear. Designed in California.
RAEN is headquartered on Pacific Coast Highway in Oceanside, California, home and birthplace of founders Justin and Jeremy Heit. Oceanside has a long history of expression, creativity and a flourishing community of surfers, skaters, and artists who inspire us on the daily. Our designs and brand identity are directly influenced by the eccentricity and uniqueness of the community and people that call this home. Plus, it doesn’t hurt that our favorite waves are just a short walk from the office.
Our process is seamless from start to finish, with meticulous attention to detail and quality from each cut and screw to every subtle nuance. Every pair of RAEN frames are designed in our California design studio and made to our exact original vision. All of our acetate is a unique and custom combination for our line, and every frame is built with hand-guided cutting, and then hand polished to finish. All of our lenses are manufactured by Carl Zeiss Vision, completing the process that makes every single frame RAEN.
All RAEN eyewear is produced from the highest grade cellulose acetate, a high quality plastic originating from the renewable resources of wood pulp and natural cotton fibers. Acetate retains its color brightness impeccably over time because its hue is embedded in the material rather than sprayed on, which also prevents any color peeling. It contains unique aging stabilizers that prevent fading, yellowing or other discoloration from UV light or skin contact. Acetate is also hypoallergenic, making it safe for those with sensitive skin.
Every pair of RAEN frames are handmade. Each front shape is cut from a single flat sheet of acetate, following the precise design set forward from our California design studio. Opticians always prefer to work with handmade acetate frames because they can be heated and molded to achieve the optimum fit. They also offer the wearer more flexibility and comfort.